It’s hard to say whether launching a music career today is harder or easier than it used to be. Thanks to the internet and various other innovations, some prospective musicians are discovered almost instantaneously, while others, as talented as they are, continue to struggle all their lives. It may be that these struggling musicians simply don’t get their chance because they don’t make use of the promotional resources available to them. Here are some of the ways you can improve your chances of being discovered.
This cannot be stressed enough; you need a strong social media presence to promote yourself. Have a website if you can, but it should do to have pages on Facebook, Twitter, Instagram, and YouTube. Post regularly so that your followers have you fresh on their feeds, check this reliable business 2 business PR.
. They’ll also be able to share the videos you put up with their friends.If you have something particularly unique, it might even go viral. You don’t need to post every single day, but frequent uploads will establish your presence.
If you have a bit of cash to spare, your best bet is to shop for PR agencies in Sydney. These companies are experts in promoting businesses, musicians, and just about anyone the needs some publicity. It’s helpful to have these guys on board for the simple fact that your identity and style is unique, and they will know how to tailor a campaign that suits you. They’ll also be able to handle your social media presence, if you shell out a little more.
Gigs and Open Mic Nights
You can’t expect to be a paid musician from the start. Drum up some attention by playing a free gig, or hitting all the open mic nights in the area. Some of these events have scouts from PR agencies present, looking for the next big thing in music. Bring your A game and put on a show, even if it’s just for one song. Being a good musician isn’t just about what you play, it’s all about showmanship. That’s what makes the difference between someone who gets discovered and someone who’s left in the dust.
Going Against the Norm
Now, this is something you need to consider carefully. Some artists get discovered purely for their uniqueness, while others are recruited for their ability to churn out the catchiest, most generic pop music you can find. After all, that’s what sells the most. Depending on what you’re going for, you might want to focus exclusively on one of these extremes in order to target a niche. Indie artists don’t easily make it big off YouTube, but pop stars are a dime a dozen because they fit the formula of what the majority of the public wants. If you are going against the grain of mainstream music, make sure you have something extremely unique that will stand out amongst the millions of performers on the internet.
It’s not going to be easy to get your career off the ground, and you have to be prepared for rejection and failure. However, you shouldn’t give up too quickly. Some of the biggest names in music today were discovered from the streets to the internet to the amateur nights and pubs. Whatever you do, don’t lose sight of your passion.